Bulgari is the Chinese name, is a star color.
In fact Bulgari jewelry and accessories in the world's major awards ceremony has become the first choice for the stars wear. That the incumbent Mr. CEOFrancescoTrapani Bulgari Bulgari who set a "modern classic" characteristics of both classical elegance, innovative and contemporary elements, this feature allows Bulgari has been highly respected.
The end of 2003, Bvlgari into China, for China's many fashion consumers, the top brands from Italy and some strange. How Bulgari cultural connotation of the brand passed to the Chinese consumers is essential, and set up a wholly-owned investment boutique is a very important understanding of the way the spring of 2006, Bulgari is to open new stores in Guangzhou La Perle This is the first time Bvlgari Guangzhou, while the store will also be the Bvlgari flagship store in China's largest, high-end brands to consumers in southern China could close a taste of the top brands Bvlgari charm.
Mainland China's store was also sold into the global system, consumers in Mainland China and other countries to see synchronized Bulgari consumers the latest products. It was revealed that mainland consumers not only with the world an insight into the latest products, but also enjoy the price of treatment with the international standards.
Mainland consumers in order to avoid the tariff for foreign luxury brands for reasons to pay higher prices, Po Marguerite to set the price line of the mainland of China, and Hong Kong that the price of similar products sold in China only a hundred higher than the yuan, because the Bulgari Group hopes to attract through the ones who enjoy the brand's supporters are.
Its flexible sales strategy is evident.
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